FERRERO THE VILLAGE – ALBA

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with Picco Architetti

Alba (CN), Italy
[2012]

In the Ferrero productive area, +Studio developed a new concept for a Sport Park, promoting the vital synergy between sport and leisure. Ferrero the Village is an infrastructure that connects buildings, landscapes and people, unifying with pedestrian and bicycle paths the many facilities of the site. The whole area is easily accessible to citizens and visitors, completely protected by the vehicular traffic.

The main landmark is a long arcade that links the Fondazione, where social and cultural activities are condensed, to the so-called PalaKinder, a place for indoor sporting. Along this axis, there will be playing fields for tennis, soccer, volleyball, basketball, badminton, beach volley, a climbing wall, a half-pipe for skating and a bike park. Ferrero Village will be connected to the city center with a bus, called Kinder People Mover.