MAZZONI – ALBA

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Alba (CN), Italy
[2011]

The exhibition and commercial space of the multi-brand Mazzoni store, located in Alba, evolves in depth through an entire city block. Double entrances overlook the main pedestrian street of the city. The project is based on an enlargement of an existing store: the sales and warehouse area on the ground floor is connected to the basement. The neutral white background of the entire store creates subtle visual paradoxes and at the same time emphasizes the mood of different brands exposed.

The only chromatic exception are the grey frosted glass partitions, which filtrate shadows from the dressing rooms. The fusion of technology and elegance can be seen in the design of display furniture entirely made of glass with stainless steel elements where the strip led lighting was located.